Views Can retailers become media owners? A round table discussion held by Propeller and FaR Partners at Kettner’s looked at the opportunity for retailers to use their assets and data to become media owners in their…
Views 10 brands marketing in the moment While chaos broke out due the London’s tube strike, some brands managed to make the most of it. Have a look at their real time marketing campaigns on Econsultancy
Views We’re loving Carnaby Street’s virtual shopping experience – a glimpse into the future 21.01.14 Carnaby Street retailers have teamed up with their landlord to launch a microsite, in an attempt to drive both physical and virtual footfall to the shopping destination. Read the…
