Views Media Week 30 – A Blast from the Past Trade press title Media Week celebrated 30 years in business recently. Propeller founder and CEO Martin Loat started his media career as a lowly editorial assistant working on the launch…
Views Bricks, clicks and digital tricks: where next for retail tech? At Propeller’s most recent Turbine event about retail technology, we heard from Martin McNulty, CEO of Forward3D; Andy Beale, Head of Multichannel and Digital Development at Tesco’s F&F; Ross Bailey,…
Views B2B Social Media doesn’t need to be ‘Boring2Boring’ Damian Ryan the chair of GADM launches new book, Understanding Social Media, at event involving 200 digital marketers Propeller PR has contributed to a new book, Understanding Social Media, which has…
Views Reflections on #AWEurope Last Week, the Propeller PR team had the chance to attend Advertising Week Europe, which in just three short years has become a must-attend event for those in the advertising,…
Views That’s a wrap at Ad Week Europe! The Propeller PR team at Ad Week Europe rounded off the week in style by attending the wrap party at KOKO in Camden. Chart-topping London Drum and Bass band Rudimental headlined…
Views Can retailers become media owners? A round table discussion held by Propeller and FaR Partners at Kettner’s looked at the opportunity for retailers to use their assets and data to become media owners in their…
Views 10 brands marketing in the moment While chaos broke out due the London’s tube strike, some brands managed to make the most of it. Have a look at their real time marketing campaigns on Econsultancy
Views We’re loving Carnaby Street’s virtual shopping experience – a glimpse into the future 21.01.14 Carnaby Street retailers have teamed up with their landlord to launch a microsite, in an attempt to drive both physical and virtual footfall to the shopping destination. Read the…