Views Measuring success the Propeller way I went to the theatre last month to see our Chief Client Officer, Rose, playing Mistress Overdone in a contemporary production of Shakespeare’s Measure for Measure. In this timeless tale,…
Views What will shift the dial for women in 2024? – International Women’s Day 2024 In celebration of International Women’s Day and this year’s theme ‘Inspiring Inclusion’, we asked some of our not-for-profit clients to share their thoughts on what will really shift the dial…
Views Navigating the Complexities of Performance Marketing: Insights from Industry Leaders In the fast-paced world of performance marketing, where trends shift with lightning speed and consumer expectations continue to rise, staying ahead of the curve is essential for brands and marketers…
Views Taking the temperature of the CMO role The latest Oystercatchers Club panel on the role of Chief Marketing Officers was an exceptionally timely panel to attend, given the enormous pressure to deliver growth, keep things on track…
Views Bloomfest 2024 – Lift Each Other Up A shocking 93% of women working in the marketing, advertising and communications industry say a lack of work-life balance has negatively impacted their mental health. Moreover, only half (53%) are…
Views How agencies can make a big splash in the U.S. The United States leads the pack as the top export destination for the UK, with advertising and marketing services exports reaching £15.6 billion in 2022, an increase of 15.5% year-on-year. …
News Propeller Group Achieves Platinum Status in HubSpot’s Solutions Partner Program In a significant milestone, Propeller Group is proud to announce today that we have reached the coveted platinum tier of HubSpot’s Solutions Partner Program. This achievement underscores Propeller Group’s commitment…
Views Industry journalists tell all at Advertising Week New York Just how can PR and comms practitioners work in a more constructive way with journalists to not only ensure great coverage for clients, but storytelling that is meaningful and relevant…
News Industry journalists tell all — From the stories they want to write, to the experts they’re craving to meet. Monday, October 16 @ 2:00PM – Innovation Factory Stage, Advertising Week New York 2023. Editors and reporters, thought leaders and PR pros… Together, we make up one hell of an ecosystem,…
Views How D2C brands can stay afloat in choppy seas It wasn’t so long ago that D2C brands or ‘digitally native’ brands basked in a perceived golden age with a strategy of building brand loyalty and revenue via personalised, emotionally-driven…
Video Powerful PR lessons from former Downing Street Digital Comms Chief Peter Heneghan Peter Heneghan has one of the most intriguing CVs in comms. He has worked for prestigious organisations including the Government, BBC News, BuzzFeed and LADbible and recently launched his own…
Views ‘Every Founder Tells A Story’ Personal branding and PR Propeller Group explores what makes a founder tick and how they can build their personal reputation Propeller Group’s Comms Club 2023 featured an engrossing session with Dino Myers-Lamptey, founder of…
News Propeller puts D2C strategies under the spotlight at Technology for Marketing D2C brands look to build a direct relationship with their customers but the economic climate is more challenging than in the halcyon days when Dollar Shave Club, Bloom & Wild,…
News Join us for a discussion: ‘Are you sold on Retail Media?’ Date: September 28th, 10:00 AM (GMT) In the ever-evolving world of eCommerce and advertising technology, there’s a revolution taking place. Retail Media has emerged as a game-changer, offering innovative solutions…
Views Communication by Association UK’s leading advertising trade bodies discuss their comms goals and challenges at Propeller Group’s Comms Club 2023 event Handling comms for a trade body presents a unique challenge for PR professionals.…
Views My Experience with FEAST With Us – Christabel Allen In a world where food waste and food poverty coexist, organisations like FEAST With Us have emerged as beacons of delectable hope. Dedicated to providing regular access to nutritious meals,…
Views Key insights from Propeller Group’s retail media panel discussion Propeller Group’s latest event, held at the headquarters of its PR client EssenceMediacom, discussed why retail media is such a hot topic right now and the challenges that need to…
