News Don’t forget the fundamentals when marketing in the metaverse Talk around the metaverse seemed to reach a crescendo at the start of the year with big tech players like Meta, Microsoft and Apple, all companies with a vested interest…
News How to cope with the cost-of-living crunch: Advice from Propeller’s eCommerce Expo panel Christmas cheer is not brimming among retailers – the cost-of-living crisis is hitting their customers hard and spending will be squeezed over the next few months. But there are useful strategies…
News DMEXCO is back with a bang DMEXCO in Cologne is one of the biggest events on the global advertising and technology calendar. This year, it took place between September 21 and 22 at the Koelnmesse exhibition…
News Hi ho, we’re off to DMEXCO 2022 Propeller has been attending leading advertising technology conference DMEXCO in Cologne for the last 10 years. In that time it’s been fascinating to see how the world of programmatic advertising…
News Propeller presents a pair of insightful panels for Ecommerce Expo and Technology for Marketing Is the metaverse still much ado about nothing? And how is the cost-of-living crunch going to impact online retail in this crucial final quarter? Propeller has put together two panel…
Video MAD//Fest London – Parents Under Pressure panel video How difficult is it to be a working parent in the adtech/martech industry? You can view the panel video here from the recent MADFest panel that featured Louise Watson, Madtech Practice Director…
News Blockchain Bonanza is back As testimony to the longevity of great content, it’s fantastic to see Propeller’s blockchain explainer video ‘Blockchain Bonanza’, created in 2017, still being applauded and shared by the industry (see…
News There’s no getting away from it: retail escapism is here to stay The legendary Harry Houdini built a career on demonstrating his unique ability to get out of seemingly impossible situations. Like many escape artists, he employed both technical ability (skills like…
News An Account Manager’s Tale After completing a summer internship at Propeller while I was at University, I knew I had to come back once I’d graduated because I loved the friends I’d made and…
News Left in Lockdown – Parents Under Pressure Companies are under pressure to find and retain talent yet are not giving parents the support, flexibility and encouragement they need to return to the workplace or avoid stress and…
News A light-hearted American (and British) perspective on Independence Day The Fourth. Independence Day. July 4th… No matter what you call it, this day is a big one for the majority of us stateside. A day to BBQ and drink…
News What were the highlights from Advertising Week Europe 2022? Live industry events were a distant memory during the pandemic. Webinars and online forums are valuable tools. But they don’t quite capture the magic of the real thing. Things are looking…
News Attending Cannes Lions 2022? Download your fringe events and parties list here! Whether you are a seasoned Cannes Lions attendee or an excited newbie, fight ‘FOMO’ with Propeller Group’s lovingly compiled list of some of the best events taking place this year. To…
Video Need more engagement? Check out Propeller’s content offer Content is the engine that can drive business growth. We are experienced at creating inbound marketing content from long form reports to podcasts or snappy digital graphics that will engage…
News ‘Prop’s Vox Pops’ asks the big questions at Advertising Week Europe 2022 During Advertising Week Europe 2022, which took place in London 17–19 May, Propeller Group asked a selection of leading industry figures some of the big questions on everyone’s minds. Filming…
News Propeller Group named in the Top 10 of PR Week’s B2B agency league table for the second year in a row PR Week has revealed its rankings of the UK’s Top 150 B2B agencies in 2022. The UK’s biggest B2B agencies enjoyed healthy sales in 2021 as businesses went back to work…
News Tough Truths Roundtable – Insights from Samsung’s Chief Marketing Officer for Europe on how marketing can achieve stronger influence in the boardroom As Chief Marketing Officer at Samsung Europe, Benjamin Braun’s commitment to lead, motivate and inspire teams has been instrumental in delivering growth for the business. Benjamin joined Propeller Group at…