Views Key insights from Propeller Group’s retail media panel discussion Propeller Group’s latest event, held at the headquarters of its PR client EssenceMediacom, discussed why retail media is such a hot topic right now and the challenges that need to…
News There’s no getting away from it: retail escapism is here to stay The legendary Harry Houdini built a career on demonstrating his unique ability to get out of seemingly impossible situations. Like many escape artists, he employed both technical ability (skills like…
Views Shopper-tainment: dancing in the virtual aisles Ecommerce is increasingly competitive after the pile in of brands and retailers over the past 18 months. It’s a battle for customer attention and cut-through and ‘Shoppertainment’ is a possible…
Views Finders Keepers – lessons on SEO and UX from Ecommerce Expo The dynamic tension between SEO and UX is taking on a new dimension as Google prepares to introduce its latest page ranking framework. Propeller Group’s Director of Content Branwell Johnson…
News Propeller’s Branwell Johnson to chair Ecommerce Expo panel Finders Keepers How has SEO has evolved and become inextricably entwined with the user experience for ecommerce brands? Propeller Director of Content Branwell Johnson will be exploring the topic as moderator of…
News Views on the News – who can live without ecommerce? As former highstreet giants Debenhams and Topshop are acquired by online-only rivals, Primark confirms it has no plans to move online. So in the latest podcast episode of Views on…
News Christmas in July: Ding Dong not so merrily on the high street? Santa’s elves may be wearing sunscreen and shades, but they have plenty of work to do for retailers. All stakeholders know ‘Christmas in July’ is when the groundwork is laid…
News Propeller Head of Content Branwell Johnson in Retail Design World Propeller Head of Content Branwell Johnson wrote a thought-provoking piece for Retail Design World, discussing the growing relevance of Shopper Marketing and how brands might make use of hyperlocal outdoor…