With agencies reviewing their processes and operations amid the upheavals of the past few months, it makes sense to also take the opportunity to redefine the type of clients you…

We have been encouraged to see agency new business picking up momentum over recent weeks, with brands briefing our clients on new projects, as well as resuming activity and plans…

The retail industry is constantly being shaped and then reshaped by technology. Innovators set a new standard for consumers, and incumbents rise to meet it, or disappear altogether. These cyclical…

Help your clients with as much market insight and intelligence as possible as they begin to revitalise their businesses in the second half of the year – that was the advice…

Tony Miller, now at WW (formerly Weight Watchers) and previously VP, Digital Marketing & CRM EMEA at Disney, joined us recently at one of our regular BD Sessions where he…

What should agencies be doing right now to be match fit for a resurgent market? While the long term remains uncertain, there are two things we know about the scenario for new…

Agility in all its forms will be one of the most prized assets of an agency in the future, according to the guest speakers at the latest BD Session. The BD sessions,…

Propeller Group chairman and Escape Zoom host Martin Loat assembled a forum of experts from across the retail spectrum to explore the implications of the reopening of physical stores and…

If you have binged-watched everything else since lockdown, try Avenue 5 on Sky Atlantic and see how not to lead a business. Megalomaniac Herman Judd, CEO of Judd Enterprises, is all about…

Context is everything in communication. As the context of our lives has changed dramatically over the last few months, many brands have quickly revised their marketing communications and advertising to…

Break down siloes and share, share, share Empathy and resilience will be the watchwords of successful businesses emerging from the pandemic, according to guests at our latest BD Session, Propeller Group’s…

It’s not easy to sell things – especially something as intangible as marketing technology.  For the buyer investing in an AdTech or MarTech solution (we will put them in the same…

There’s no denying it’s been a tough couple of months. We’ve seen clients putting their agency projects on hold and promising pipeline opportunities disappearing, leaving businesses focusing on survival. For…

Necessity is the parent of invention and in a crisis we see the truth of this. When the landscape shifts and the context of our lives changes, human ingenuity quickly…

Escape Zoom: Session 2 – When do you think your business sector will start to look like it did before – or is there a “new normal” that means things…

For many brands and their CMOs, we are in uncharted territory.  The current health crisis has become the context for every conversation – and brands have had to quickly make…

Mike Tyson once noted that “everybody has a plan until they get punched in the face” – and the Covid-19 pandemic has felt much like a heavyweight right-hook to the…