Views 8 Unmissable Events Still to Come in 2024 Although we’ve passed the halfway mark of 2024, there’s still plenty of time to make the most of the year and stay up to date on trends and innovations. As…
Case Studies PR Case Study – BBD Perfect Storm BBD Perfect Storm asked Propeller to support the launch of their second report into masculinity in marketing. Armed with new global research, they wanted to us to place them at…
Views Highlights and insights from MAD//Fest 2024 Highlights from the Female Leaders’ Club at MAD//Fest 2024 MAD//Fest was back with a bang this year, with a larger venue the perfect addition to enable the festival to accommodate…
Views How to land your story – journalist tips from Propeller’s AWE 2024 panel How do journalists decide which stories they run? What shapes the decisions they make? Do they have unique preferences regarding how they want to be pitched to? Propeller Group’s panel at…
News Propeller Group is in The Sunday Times Best Places to Work 2024! As a team, we love to get our clients featured in national media coverage. That’s why getting featured ourselves for the work we love to do is a tremendous honour.…
News ‘Industry Journalists Tell All…’ – Returns for AWE24 We can now reveal the full line-up for our panel at Advertising Week Europe 2024 – ‘Industry Journalists Tell All…’! The discussion, moderated by Branwell Johnson, Group Director of Content at…
Case Studies Behave – Total Media Case Study Behave, the behavioural consultancy, part of Total Media, wanted to raise awareness of its new proposition, Reveal-Ex, position itself as a leader in psychological safety, what it means, how to…
News Navigating the Seas of Social Media: Strategies for Agency Growth There’s a saying for business prospecting that you should “fish where the fish are” – and vast shoals of fish have been swimming around social media in recent years making…
News Optimising email best practice for new business success What’s business really about? When you strip it back to basics, it’s about reaching out to strangers and saying “Hi, we think we can help you!” And whilst there’s no…
News Neurodiversity Celebration Week with Propeller Group At Propeller Group, we believe that diversity fuels innovation, and that includes celebrating the unique strengths and perspectives of neurodiverse individuals. This Neurodiversity Celebration Week, we’re proud to reaffirm our…
Views Measuring success the Propeller way I went to the theatre last month to see our Chief Client Officer, Rose, playing Mistress Overdone in a contemporary production of Shakespeare’s Measure for Measure. In this timeless tale,…
Views What will shift the dial for women in 2024? – International Women’s Day 2024 In celebration of International Women’s Day and this year’s theme ‘Inspiring Inclusion’, we asked some of our not-for-profit clients to share their thoughts on what will really shift the dial…
Views Navigating the Complexities of Performance Marketing: Insights from Industry Leaders In the fast-paced world of performance marketing, where trends shift with lightning speed and consumer expectations continue to rise, staying ahead of the curve is essential for brands and marketers…
Views Taking the temperature of the CMO role The latest Oystercatchers Club panel on the role of Chief Marketing Officers was an exceptionally timely panel to attend, given the enormous pressure to deliver growth, keep things on track…
Views Bloomfest 2024 – Lift Each Other Up A shocking 93% of women working in the marketing, advertising and communications industry say a lack of work-life balance has negatively impacted their mental health. Moreover, only half (53%) are…
Views How agencies can make a big splash in the U.S. The United States leads the pack as the top export destination for the UK, with advertising and marketing services exports reaching £15.6 billion in 2022, an increase of 15.5% year-on-year. …
Views How D2C brands can stay afloat in choppy seas It wasn’t so long ago that D2C brands or ‘digitally native’ brands basked in a perceived golden age with a strategy of building brand loyalty and revenue via personalised, emotionally-driven…