Views Taking the temperature of the CMO role The latest Oystercatchers Club panel on the role of Chief Marketing Officers was an exceptionally timely panel to attend, given the enormous pressure to deliver growth, keep things on track…
Views Bloomfest 2024 – Lift Each Other Up A shocking 93% of women working in the marketing, advertising and communications industry say a lack of work-life balance has negatively impacted their mental health. Moreover, only half (53%) are…
Views 9 Tips on building the bridge with journalists for PR and Comms As an agency dedicated to building client reputation and growth through telling their stories we think it is important that they hear from one of the important channels for telling…
Views How agencies can make a big splash in the U.S. The United States leads the pack as the top export destination for the UK, with advertising and marketing services exports reaching £15.6 billion in 2022, an increase of 15.5% year-on-year. …
Views Industry journalists tell all at Advertising Week New York Just how can PR and comms practitioners work in a more constructive way with journalists to not only ensure great coverage for clients, but storytelling that is meaningful and relevant…
News Industry journalists tell all — From the stories they want to write, to the experts they’re craving to meet. Monday, October 16 @ 2:00PM – Innovation Factory Stage, Advertising Week New York 2023. Editors and reporters, thought leaders and PR pros… Together, we make up one hell of an ecosystem,…
Views How D2C brands can stay afloat in choppy seas It wasn’t so long ago that D2C brands or ‘digitally native’ brands basked in a perceived golden age with a strategy of building brand loyalty and revenue via personalised, emotionally-driven…
Video Powerful PR lessons from former Downing Street Digital Comms Chief Peter Heneghan Peter Heneghan has one of the most intriguing CVs in comms. He has worked for prestigious organisations including the Government, BBC News, BuzzFeed and LADbible and recently launched his own…
Views ‘Every Founder Tells A Story’ Personal branding and PR Propeller Group explores what makes a founder tick and how they can build their personal reputation Propeller Group’s Comms Club 2023 featured an engrossing session with Dino Myers-Lamptey, founder of…
News Propeller puts D2C strategies under the spotlight at Technology for Marketing D2C brands look to build a direct relationship with their customers but the economic climate is more challenging than in the halcyon days when Dollar Shave Club, Bloom & Wild,…
News Join us for a discussion: ‘Are you sold on Retail Media?’ Date: September 28th, 10:00 AM (GMT) In the ever-evolving world of eCommerce and advertising technology, there’s a revolution taking place. Retail Media has emerged as a game-changer, offering innovative solutions…
Views Communication by Association UK’s leading advertising trade bodies discuss their comms goals and challenges at Propeller Group’s Comms Club 2023 event Handling comms for a trade body presents a unique challenge for PR professionals.…
Views My Experience with FEAST With Us – Christabel Allen In a world where food waste and food poverty coexist, organisations like FEAST With Us have emerged as beacons of delectable hope. Dedicated to providing regular access to nutritious meals,…
Views Key insights from Propeller Group’s retail media panel discussion Propeller Group’s latest event, held at the headquarters of its PR client EssenceMediacom, discussed why retail media is such a hot topic right now and the challenges that need to…
Views What do editors really want? Propeller teases out the truth at our AWE panel The marketing and media world is bubbling with innovation and creativity. But how do the journalists covering the sector make decisions on what to cover, and how can you persuade…
News Propeller Group is a Top 10 B2B Agency once again! We’re delighted to share that Propeller Group is a PR Week-recognised UK Top 10 B2B PR Agency based on fee income for the third year running. This accolade caps yet…
News Grilling the editorial gatekeepers – make sure you catch Propeller’s panel at Advertising Week Europe The marketing and media world is bubbling with innovation and creativity. But how do the journalists covering the sector make decisions on what to cover, and how can you persuade…