Views Dog ‘n’ Bone podcast: listen to Swinden ‘n’ Grimmer In this episode of the Dog ‘n’ Bone, we sit down with two big dogs from business media publishing. Greg Grimmer, famed ad-man and CEO of Mediatel, is joined by…
Video The Influencer’s Influencer – Leadership Video Series Welcome to the Influencer’s Influencer – a series of mini video clips produced by Propeller Group in which successful business leaders explain who has influenced them in their career and…
Views Finders Keepers – lessons on SEO and UX from Ecommerce Expo The dynamic tension between SEO and UX is taking on a new dimension as Google prepares to introduce its latest page ranking framework. Propeller Group’s Director of Content Branwell Johnson…
News ‘Food for thought’ for US marketing, PR and business development professionals – Propeller’s latest ‘Escape Zoom’ conversation As part of Propeller Group’s ongoing global expansion plans, Director of Business Development and Partnerships, Ben Titchmarsh and Account Director, Anna Fireman, brought together US-based industry contacts and clients for…
Views The New Approach to Business Development It’s been a challenging 12 months for business development professionals. The playbook for winning new business went flying out the window as face-to-face chemistry meetings and creative pitches moved to Zoom.…
News Views on the News – who can live without ecommerce? As former highstreet giants Debenhams and Topshop are acquired by online-only rivals, Primark confirms it has no plans to move online. So in the latest podcast episode of Views on…
News Technology To Win – Business Development’s Essential Ally The arrival of the Covid virus in 2020 was a huge spur to brands to digitise processes and operations as much as possible for efficiencies and to provide an end-to-end solution…
Views Escape Zoom: With 2020 hindsight, how can business leaders plan for a happy new year? The challenges of 2020 will live long in our memories. COVID-19 and the resulting lockdown measures instantly changed our daily lives and shrouded our future plans, embarking us on a…
Views Escape Zoom: What we’ve learned in 2020 For the latest Propeller Group ‘Escape Zoom’, Group Managing Director Kieran Kent and Director of Business Development and Partnerships Ben Titchmarsh, brought together industry contacts for a freewheeling conversation about…
Views Case Study: Positioning MassiveMusic as a leader in sonic branding The Challenge MassiveMusic is one of the world’s leading creative music agencies helping brands find their voice and their story through music. However, in a challenging climate they needed to…
Views Business Development is Everyone’s Business For business developers there has never been a better time to instil a culture of business development across the agency. “Getting in front of a new CMO is almost impossible now due…
News Propeller expands US client roster Propeller Group is ramping up its US business activities following several new international client briefs won in 2020. Propeller’s service offer for the US market includes strategy, messaging, PR, content and…
News Why Choose a Career in Business Development? Back in the early the 2000s I decided to throw myself into the industry and cut my teeth in the world of new business. At first, I didn’t expect a…
Views Solve, don’t sell – What clients really want to hear from MarTech providers Competition is fierce if you are a MarTech solutions provider. Decision makers across marketing, media, digital and technology are all under pressure to deliver greater ROI, often smaller budgets than…
News Building loyalty in an evolving D2C landscape Customers have turned to online ordering en masse as their preferred purchase channel this year thanks to the pandemic, putting retailers and brands under pressure. It’s been a steep learning…
Views Escape Zoom: Does your ad sales team speak CFO lingo? Insight from industry leaders In times of mass economic uncertainty, it’s vital to understand how to speak to those who hold the purse strings. For ad sales teams, being able to speak the language…
News Escape Zoom: Does your ad sales team speak CFO lingo? Insight from City AM’s Analyst of the Year, Ian Whittaker Henry Ford once said that “stopping advertising to save money is like stopping a watch to save time”. Advertising is a key driver of growth for all types of businesses…
