Views How agencies can make a big splash in the U.S. The United States leads the pack as the top export destination for the UK, with advertising and marketing services exports reaching £15.6 billion in 2022, an increase of 15.5% year-on-year. …
Views How D2C brands can stay afloat in choppy seas It wasn’t so long ago that D2C brands or ‘digitally native’ brands basked in a perceived golden age with a strategy of building brand loyalty and revenue via personalised, emotionally-driven…
Video Powerful PR lessons from former Downing Street Digital Comms Chief Peter Heneghan Peter Heneghan has one of the most intriguing CVs in comms. He has worked for prestigious organisations including the Government, BBC News, BuzzFeed and LADbible and recently launched his own…
Views ‘Every Founder Tells A Story’ Personal branding and PR Propeller Group explores what makes a founder tick and how they can build their personal reputation Propeller Group’s Comms Club 2023 featured an engrossing session with Dino Myers-Lamptey, founder of…
News Propeller puts D2C strategies under the spotlight at Technology for Marketing D2C brands look to build a direct relationship with their customers but the economic climate is more challenging than in the halcyon days when Dollar Shave Club, Bloom & Wild,…
News Join us for a discussion: ‘Are you sold on Retail Media?’ Date: September 28th, 10:00 AM (GMT) In the ever-evolving world of eCommerce and advertising technology, there’s a revolution taking place. Retail Media has emerged as a game-changer, offering innovative solutions…
Views Communication by Association UK’s leading advertising trade bodies discuss their comms goals and challenges at Propeller Group’s Comms Club 2023 event Handling comms for a trade body presents a unique challenge for PR professionals.…
Views My Experience with FEAST With Us – Christabel Allen In a world where food waste and food poverty coexist, organisations like FEAST With Us have emerged as beacons of delectable hope. Dedicated to providing regular access to nutritious meals,…
Views Key insights from Propeller Group’s retail media panel discussion Propeller Group’s latest event, held at the headquarters of its PR client EssenceMediacom, discussed why retail media is such a hot topic right now and the challenges that need to…
Views What do editors really want? Propeller teases out the truth at our AWE panel The marketing and media world is bubbling with innovation and creativity. But how do the journalists covering the sector make decisions on what to cover, and how can you persuade…
News Grilling the editorial gatekeepers – make sure you catch Propeller’s panel at Advertising Week Europe The marketing and media world is bubbling with innovation and creativity. But how do the journalists covering the sector make decisions on what to cover, and how can you persuade…
News Celebrating The Best in Sales & Marketing – ALF Awards 2023 On Wednesday 19th April 2023 the media and marketing industry came together to celebrate the outstanding achievements across Sales and Marketing with The ALF Awards. Some of the Propeller team…
Join The Team We’re in Campaign’s 100 Best Places to Work It’s official… Propeller Group is in the top 100 desirable employers to work for in media and marketing! The Campaign Magazine UK ‘Best Places to Work 2023’ list has been revealed, and…
News Propeller Group is taking on Tough Mudder in support of GOSH On April 15th, 16 intrepid Propellerites will take on the Tough Mudder 5k challenge, in the name of GOSH – The Great Ormond Street Hospital Children’s Charity. This is not…
Views How to Deliver Long Term & Sustainable New Business Success Agencies of all sizes are wrestling with the demanding question of how to deliver long-term sustainable success in a potentially very challenging year. To help, the BD100 and ALF Insights…
News Propellerite listed as a Public Relations Top Rising Star in 2023 by Business Insider Our very own Jairo Barrantes has been named a Public Relations Top Rising Star in 2023 by Business Insider! Mary Cirincione, Vice President U.S., had this to say about his…
News EssenceMediacom appoints Propeller Group as UK PR partner The breakthrough agency is looking to drive understanding of what its new proposition brings to the market EssenceMediacom, the newly formed WPP agency and GroupM collaborator that has combined MediaCom and…