News Don’t forget the fundamentals when marketing in the metaverse Talk around the metaverse seemed to reach a crescendo at the start of the year with big tech players like Meta, Microsoft and Apple, all companies with a vested interest…
News How to cope with the cost-of-living crunch: Advice from Propeller’s eCommerce Expo panel Christmas cheer is not brimming among retailers – the cost-of-living crisis is hitting their customers hard and spending will be squeezed over the next few months. But there are useful strategies…
News DMEXCO is back with a bang DMEXCO in Cologne is one of the biggest events on the global advertising and technology calendar. This year, it took place between September 21 and 22 at the Koelnmesse exhibition…
News Hi ho, we’re off to DMEXCO 2022 Propeller has been attending leading advertising technology conference DMEXCO in Cologne for the last 10 years. In that time it’s been fascinating to see how the world of programmatic advertising…
News Propeller presents a pair of insightful panels for Ecommerce Expo and Technology for Marketing Is the metaverse still much ado about nothing? And how is the cost-of-living crunch going to impact online retail in this crucial final quarter? Propeller has put together two panel…
Video MAD//Fest London – Parents Under Pressure panel video How difficult is it to be a working parent in the adtech/martech industry? You can view the panel video here from the recent MADFest panel that featured Louise Watson, Madtech Practice Director…
News There’s no getting away from it: retail escapism is here to stay The legendary Harry Houdini built a career on demonstrating his unique ability to get out of seemingly impossible situations. Like many escape artists, he employed both technical ability (skills like…
News Left in Lockdown – Parents Under Pressure Companies are under pressure to find and retain talent yet are not giving parents the support, flexibility and encouragement they need to return to the workplace or avoid stress and…
News What were the highlights from Advertising Week Europe 2022? Live industry events were a distant memory during the pandemic. Webinars and online forums are valuable tools. But they don’t quite capture the magic of the real thing. Things are looking…
News Attending Cannes Lions 2022? Download your fringe events and parties list here! Whether you are a seasoned Cannes Lions attendee or an excited newbie, fight ‘FOMO’ with Propeller Group’s lovingly compiled list of some of the best events taking place this year. To…
News ‘Prop’s Vox Pops’ asks the big questions at Advertising Week Europe 2022 During Advertising Week Europe 2022, which took place in London 17–19 May, Propeller Group asked a selection of leading industry figures some of the big questions on everyone’s minds. Filming…
News Tough Truths Roundtable – Insights from Samsung’s Chief Marketing Officer for Europe on how marketing can achieve stronger influence in the boardroom As Chief Marketing Officer at Samsung Europe, Benjamin Braun’s commitment to lead, motivate and inspire teams has been instrumental in delivering growth for the business. Benjamin joined Propeller Group at…
Views Tough Truths Roundtable – What really matters to brand side CMOs? Insights from Ford’s Peter Zillig In a world filled with false praise and self-promotion, honesty in agency/client relations has never been so valuable. Propeller prides itself on straight talking. We know how powerful the truth…
News The Shopper-tainment explosion – join Propeller at Ecommerce Expo/TFM Propeller loves to explore burgeoning trends of interest to our clients and that’s why we are delighted to be hosting a panel on ‘Shoppertainment’ at the Ecommerce Expo/TFM virtual event…
News Christmas in July: Ding Dong not so merrily on the high street? Santa’s elves may be wearing sunscreen and shades, but they have plenty of work to do for retailers. All stakeholders know ‘Christmas in July’ is when the groundwork is laid…
News Find your ‘magnetic north’ – Trinity Mirror chief’s advice on managing business change “Your organisation must match your strategy” – the CEO of Trinity Mirror Group PLC Simon Fox gave this advice to assembled business leaders from the worlds of marketing, media and…
News Trade editors spell out what they want at Wallflowers at the Orgy 2018 “I don’t just want to know ‘this happened,’ I want to know why and how” – just one insight from Propeller’s Wallflowers at the Orgy Panel at Ad Week Europe,…