News Entrepreneur boot camp – getting in shape for a sale If you build a business, nurture it and see it become successful, it can be tough to hand over the reins when the time comes to sell up and move…
Views Proverbial ‘balls’ will see advertising thrive in 2018 – Martin Loat Propeller Founder Martin Loat was featured in City AM this week discussing the current challenges facing Advertising, Marketing & PR, and how we can start solving them. Read the article on…
News Ad Week Europe returns to London in March – and so will Propeller’s orgy Don’t be alarmed. We’re talking about Wallflowers at the Orgy, our interview series where we turn the tables on a panel of journalists and find out what kind of business…
News Tea and top tech trends in latest BIMA Breakfast Briefing We were delighted to help host BIMA’s final Breakfast Briefing of 2017, discussing all things AI and VR with a very talented panel of experts including Luciana Carvalho-Se, Business Development…
News Anatomy of a Christmas Ad – Thursday 16th November How does a brand ‘win Christmas’? What makes a showstopping cracker and how do you avoid a Turkey? And what will be the future of the Christmas advertising arms race? Join Propeller…
Video When the going gets Tough, Propeller gets going! It was a mucky muddy time for the Propeller team last weekend, as a group of us ran the Tough Mudder Half to raise money for Macmillan Cancer Support. Journeying…
Views Essential advice for creating a company culture of innovation Clockwise from bottom centre: Martin Loat (founder Propeller), Phillip Luff (Scripps Networks Interactive), Stephen Martincic (Ascential), Jane Sparrow (The Culture Builders), James Wildman (Hearst Magazines UK), Anna Carpen (18 Feet…
Views Lessons from PR Paradise As I walk through the valley of my PR death I take a look at my life and realise there’s so much left Cause I’ve been (news) jackin’ and pitchin’ so long that…
News A glass of champagne for Campaign While being digital natives we are also very much still print junkies at Propeller, so we were eager to get our hands on the first monthly issue of Campaign and…
News On our way to dmexco 2017 Dmexco 2017 is almost here and Propeller will be heading out to Cologne for the world’s pre-eminent advertising technology conference. We are there from Tuesday to Thursday and are looking…
News Keep Calm and Carry On – Propeller on Radio 4 It’s not often we get to converse with a cult comedy star but our Director of Content Branwell Johnson swapped banter with Peep Show actor Isy Suttie on Radio 4…
News Are you passionate? Propeller take on passion projects Propeller headed over to Shoreditch last week for an evening of talks to learn all about the genesis of creative passion projects. Hosted by Glug and WeTransfer, speakers sharing their…
News Game on! The Drum and Fnatic team up for an eSports Briefing Propeller headed down to Shoreditch this week to learn all about the future of sports marketing, specifically referring to the rise in popularity of eSports. Our hosts Fnatic are a…
News Alphabet results spell opportunity for Propeller clients We’re delighted to have secured two broadcast opportunities in one morning after a combination of quick-thinking and strategic planning. Google’s parent company Alphabet released their financial results this week and our…
News A very mobile breakfast Croissants and geolocation-targeted mobile advertising? It must be another Mobile Breakfast hosted by marketing magazine The Drum! Zee Ahmad, Director of Programmatic at Axonix, Rafe Blanford, Mobile Strategist at Digitas LBi,…
News Propeller’s Strange New Reality It’s the future, I’ve seen it! Propeller learnt about VR (virtual reality) and AR (augmented reality) at the latest in the Augmented Reality series at University College London. This session was based…
News Cannes Lions owner brings in Propeller for media relations at 2017 festival We are delighted to announce that Ascential, the company that owns Cannes Lions has hired us to aid its comms strategy ahead of this year’s event. Propeller Group founder Martin Loat said:…