Views How D2C brands can stay afloat in choppy seas It wasn’t so long ago that D2C brands or ‘digitally native’ brands basked in a perceived golden age with a strategy of building brand loyalty and revenue via personalised, emotionally-driven…
Video Powerful PR lessons from former Downing Street Digital Comms Chief Peter Heneghan Peter Heneghan has one of the most intriguing CVs in comms. He has worked for prestigious organisations including the Government, BBC News, BuzzFeed and LADbible and recently launched his own…
Views ‘Every Founder Tells A Story’ Personal branding and PR Propeller Group explores what makes a founder tick and how they can build their personal reputation Propeller Group’s Comms Club 2023 featured an engrossing session with Dino Myers-Lamptey, founder of…
Views Communication by Association UK’s leading advertising trade bodies discuss their comms goals and challenges at Propeller Group’s Comms Club 2023 event Handling comms for a trade body presents a unique challenge for PR professionals.…
Views ‘Write the headline first’ – comms advice from Group Black’s Bonin Bough It takes a determined individual with great comms and marketing skills to put a fledgling agency on the map. Bonin Bough co-founded Group Black and acts as Chief Strategy Officer.…
Views Why comms has a pivotal position in the boardroom Comms is having a growing influence in the boardroom as business reputation becomes increasingly important to investors and customers. But how can comms professionals best structure their operations and processes…
Views My Experience with FEAST With Us – Christabel Allen In a world where food waste and food poverty coexist, organisations like FEAST With Us have emerged as beacons of delectable hope. Dedicated to providing regular access to nutritious meals,…
Views Key insights from Propeller Group’s retail media panel discussion Propeller Group’s latest event, held at the headquarters of its PR client EssenceMediacom, discussed why retail media is such a hot topic right now and the challenges that need to…
Views What do editors really want? Propeller teases out the truth at our AWE panel The marketing and media world is bubbling with innovation and creativity. But how do the journalists covering the sector make decisions on what to cover, and how can you persuade…
Views Reasons to be cheerful: Bellwether shows marketer confidence holding up despite headwinds Now brands and their agencies have navigated the first quarter of 2023 they have a better idea of the challenges ahead. The pressures of the cost of living crisis, inflation…
Views How to Deliver Long Term & Sustainable New Business Success Agencies of all sizes are wrestling with the demanding question of how to deliver long-term sustainable success in a potentially very challenging year. To help, the BD100 and ALF Insights…
Views Wherever I lay my hat – that’s my office Client Services Director Kate Chaundy recently returned from working a month abroad as part of Propeller’s new working from anywhere policy. Here, she shares her thoughts on workplace culture and…
Views “Why Sunak has got it wrong by forcing Maths up to 18” – Louise Watson By making maths compulsory for UK students up to the age of 18, PM Rishi Sunak is missing the opportunity to position the UK as “European Tech Hub”. Propeller’s Madtech Practice…
News A look at some of our best media moments in 2022 as Propeller U.S. As we near our first anniversary as Propeller U.S., we wanted to take a moment to celebrate a handful of our clients’ best media moments in 2022—with more on the…
Views Cost-of-living Christmas crunch: Deck the halls with inflationary pressures We gathered a group of experts during eCommerce Expo 2022 to share what advice they have for brands and retailers as we head into this holiday period. Featuring the former CEO…
News Don’t forget the fundamentals when marketing in the metaverse Talk around the metaverse seemed to reach a crescendo at the start of the year with big tech players like Meta, Microsoft and Apple, all companies with a vested interest…
News How to cope with the cost-of-living crunch: Advice from Propeller’s eCommerce Expo panel Christmas cheer is not brimming among retailers – the cost-of-living crisis is hitting their customers hard and spending will be squeezed over the next few months. But there are useful strategies…