News Building loyalty in an evolving D2C landscape Customers have turned to online ordering en masse as their preferred purchase channel this year thanks to the pandemic, putting retailers and brands under pressure. It’s been a steep learning…
News Nominations for The BD100 are now open! Propeller Group is pleased to announce that we have partnered with The BD100 2020! The BD100 was founded in 2018 by Propeller’s Director of business growth, Jody Osman, together with…
Views Escape Zoom: Does your ad sales team speak CFO lingo? Insight from industry leaders In times of mass economic uncertainty, it’s vital to understand how to speak to those who hold the purse strings. For ad sales teams, being able to speak the language…
News Escape Zoom: Does your ad sales team speak CFO lingo? Insight from City AM’s Analyst of the Year, Ian Whittaker Henry Ford once said that “stopping advertising to save money is like stopping a watch to save time”. Advertising is a key driver of growth for all types of businesses…
News ‘Solve Don’t Sell’ – Winmo and Propeller to reveal what clients really want from MarTech providers at Ad Week Competition is fiercer than ever if you are a MarTech vendor. COVID-19 has brought new pressures to bear on CMO and IT budgets. Marketing, Media, Digital and Technology decision makers…
News Algorithms and Advocacy – How D2C Businesses Can Build Loyalty A Propeller panel at Ecommerce Expo Direct to consumer is not a new concept but the internet gave D2C potential reach and a way to connect to customers in a…
Podcast Kenna ‘n’ Daykin – New Dog ‘n’ Bone Podcast On the latest episode of the Dog ‘n’ Bone, we speak to Chris Kenna, CEO & Founder of Brand Advance, and Jerry Daykin, EMEA Media Director at GlaxoSmithKline. The pair…
News Agencies – get your targeting and proposition right for a bright future With agencies reviewing their processes and operations amid the upheavals of the past few months, it makes sense to also take the opportunity to redefine the type of clients you…
News Time to turn up the dial on new business We have been encouraged to see agency new business picking up momentum over recent weeks, with brands briefing our clients on new projects, as well as resuming activity and plans…
Podcast Diversity ‘n’ Inclusion – New Dog ‘n’ Bone Podcast This is a special edition of the Dog ‘n’ Bone hosted by recent Brixton Finishing School graduate Dorcas Matomby. Dorcas interviews Justin Copeland-Thomas, CEO of DDB North America, Kieran Kent,…
News Industry Events Guide // Rest of 2020 Human connection is the cornerstone of business. People meet, share ideas and strategies, collaborate and innovate, buy and sell. Making the right connection can be transformative for a brand, agency…
Podcast Calverley ‘n’ Smith – Dog ‘n’ Bone Podcast On the latest episode of the Dog ‘n’ Bone, we speak to Cheryl Calverley, CEO of Eve Sleep, and Luke Smith, CEO and co-founder of digital marketing agency Croud. The…
News Getting your targeting and proposition right for a new future Now is the time to plan a new future and direction for your agency. After so much change to the landscape, this presents a great opportunity to redefine the type…
Views Escape Zoom 6: How can brands navigate the ecommerce and retail trends accelerated by lockdown? The retail industry is constantly being shaped and then reshaped by technology. Innovators set a new standard for consumers, and incumbents rise to meet it, or disappear altogether. These cyclical…
News Introducing The 31 Challenge For the last year, Propeller has been working with Brixton Finishing School, an award-winning social mobility/employment project for young people, to help them correct the inequalities that permeate throughout our…
Podcast Views on the News: Events, Entertainment and the sound of a Brandemic In this episode of the Views on the News podcast, we speak to Charles Gadsdon, Global Director of Growth at Massive Music and George Wood, founder of Luna Cinema, to…
Views Planning, prepping and ‘respecting the no’ – insights from the latest BD Session Help your clients with as much market insight and intelligence as possible as they begin to revitalise their businesses in the second half of the year – that was the…